Brown Thomas(BT) has made a major investment at Dundrum Shopping Centre following the departure of House of Frazer, with a new €12m store.

The department store said the 62,000 square foot premises is the most innovative physical retail experience in Ireland with c.400 staff employed.

House of Fraser departed the mall in 2020 after the Sports Direct controlled store failed to agree a new lease deal with owners Hammerson and Allianz.

Brown Thomas Dundrum includes ‘Planet Beauty’, and shopping & socialising in 'The Apartment'.

Donald McDonald, managing director of Brown Thomas Arnotts, said: "Brown Thomas Dundrum offers an unparalleled retail experience. It sets new standards in innovation and sustainability for Irish retail.

In Association with

"The store builds on the extraordinary customer experience that Brown Thomas is renowned for, combining an unrivalled offer with innovative services for our customers to enjoy. We’re very proud to have developed our new Dundrum store through local Irish collaboration from the ground up, in the design, sustainable build and operations of the store."

Customers have been told to expect a 'world-class and diverse shopping destination that delivers a retail experience like no other for all to enjoy'.

Anne Pitcher, managing director of Selfridges Group, commented: "We are proud to deliver this latest retail experience in Dublin that combines the latest emerging trends in experiential retail together with the most luxurious brands. It is a firm step forward in our journey to reinvent retail for our customers.

"It underscores our belief that there is strong customer appetite and a bright future for a luxurious physical retail environment as part of a signature customer experience."

Following the death of Galen Weston, the  Weston family put the Selfridges business up for auction in July 2021.

The company announced on 24 December 2021 that a majority stake in Selfridges Group had been sold to a joint venture between Thailand’s Central Group and Austrian company Signa Holding.

The reported consideration was €5.4bn.