Square has announced two new products in Ireland, Square Marketing and Square Loyalty, which are now available as separate subscriptions.

The company says that Square Marketing enables businesses to create, send, and track email marketing campaigns in minutes, from one-time email campaigns to personalised automations.

Square says that data from its email marketing platform shows a 25% increase on average spend by customers who redeem email coupons.

Real-time tracking is available in the Square Marketing Dashboard around active campaigns, open and click through rates, as well as attributable sales.

The Square Loyalty tool promises to help turn one-time visitors into regulars and increase repeat visits. Businesses can encourage omnichannel shopping by offering rewards to customers who repeatedly buy from them or invest in their services.

In Association with

Square Loyalty is built into businesses' point-of-sale and website, so vendors can reward customers wherever they choose to purchase, whether that’s in-store or online.

Square products already available to Irish sellers are Square Point of Sale, Square Online, and Digital Gift Cards.

Stephen Smythe, Head of EU Marketing at Square, commented: "We’re coming up to one year since launching in Ireland and have seen great demand for products like Square Loyalty and Square Marketing from our sellers. We’re delighted to be launching them into such an innovative and entrepreneurial market."

Smythe cited the example of Shoe Lane Coffee (pictured), which has three outlets in Dublin and has had early access to Square Loyalty. Founder Jonathan Hughes noted that as the tool works both in-store and online, customers have the flexibility to redeem their points any way that suits them.

“We’re now looking to roll out Square Loyalty across all three of our coffee shops, meaning our customers have the choice of where they want to spend and collect their points,” said Hughes.