Email marketing software company ActiveCampaign has announced an extended integration with Slack to allow sole traders, entrepreneurs and small businesses to offer sales, marketing and customer support services through the workplace messaging app.

By using ActiveCampaign for Slack, business users will be able to send automated ticket management alerts, drive sales with automated qualification messages to representatives and stay on top of contacts' actions with automated campaign reporting to their marketing team.

Businesses will also be able to automate everyday tasks to free up more time for more important duties, with 44% of ActiveCampaign customers reporting that they now spend more time talking with customers because of time saved using automation.

"Our integration with Slack allows our joint customers to have immediate visibility into their customers’ experience, and take action to improve the experience, fostering greater connection,” said Shay Howe, SVP of platform strategy at ActiveCampaign.

“We look forward to setting even more businesses up for a successful digital-first workplace this year, working with Slack to enhance the experience for all.” 

In Association with

Go! Running Tours, which provides running experience for travelling runners, has seen dramatic results from utilising ActiveCampaign for Slack, with founder and CEO Lena Anderssen hosting a virtual running event using ActiveCampaign forms and email automations.

The event, which was hosted during the pandemic, was a success, and the Go! Running Tours team used the lessons they learned from the experience to streamline their sales and marketing strategy.

Go! Running Tours is now notified every time someone signs up for a tour using an ActiveCampaign form for events, allowing them to get a better idea of what the client is interested in and how best to reach them, and the company now has 40% repeat business compared to 28% prior to the pandemic.

“Our city tour guides have developed a really strong community amongst themselves via Slack which has been great to see,” said Anderssen “Because our lead guides and city managers are all connected on Slack, they all know each other.

"So, when a client runs in Madrid and goes to Barcelona four days later, the tour guides Phillip and Mattia have already spoken on Slack and can say 'Hey, I heard you had a great run with Phillip.’ That makes people feel welcome and that they are actually seen as a guest.”  

To mark the announcement, ActiveCampaign is offering Slack customers 20% off for one year of its services while Slack has announced a 30% discount on business plans to ActiveCampaign customers.

(Pic: Getty Images/ActiveCampaign/Slack)