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Juul seeks to block US ban on its e-cigarettes

Juul
/ 26th June 2022 /
Alex O’Neill

Juul on Friday asked a US federal court to block a government order to stop selling its electronic cigarettes.

The e-cigarette maker asked the court to pause what it calls an "extraordinary and unlawful action" by the US Food and Drug Administration (FDA). The company filed an emergency motion with the US Court of Appeals in Washington as it prepares to appeal the FDA's decision.

The FDA said Thursday that Juul must stop selling its vaping device and its tobacco and menthol flavored cartridges.

The action was part of a sweeping effort by the agency to bring scientific scrutiny to the multibillion-dollar vaping industry after years of regulatory delays.

Juul
An electronic cigarette from Juul Labs. (Pic: AP Photo/Brynn Anderson)

To stay on the market, companies must show that their e-cigarettes benefit public health. In practice, that means proving that adult smokers who use them are likely to quit or reduce their smoking, while teens are unlikely to get hooked on them.

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The FDA said Juul's application left regulators with significant questions and didn't include enough information to evaluate any potential risks. Juul said it submitted enough information and data to address all issues raised.

Juul entered the Irish market through supply deals with Circle K and Hale Vaping in 2019. The company settled a consumer protection lawsuit from Washington State for €22.5m and promised reforms to prevent underage usage and sales in April.

+Additional reporting by AP

Photo: A woman exhales while vaping from a Juul pen e-cigarette in Vancouver, Wash., April 16, 2019. (Pic: AP Photo/Craig Mitchelldyer)

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