A new Penneys store has opened in Tallaght, Dublin, bringing 300 jobs to the area following a €10m investment.

Taoiseach Micheál Martin officially opened the new outlet, the first new Penneys store in Dublin for six years and its 37th in the country.

Located on the ground floor of The Square centre, it runs to 43,000 sq ft of retail space.

The Taoiseach said: “Penneys is at the centre of Irish and international retail, and its success continues to prove how valued the brand is in our lives in Ireland. The jobs announced today are testament to Primark’s strength and continued growth.

“Penneys is a significant employer in Ireland and internationally, and its growth brings footfall back to our towns and cities in Ireland. I congratulate all at Primark on today’s opening in Tallaght and wish this beloved retailer continued success.” 

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Parent company Primark, founded in 1969, now operates in 14 countries and employs 70,000 people.

Chief executive Paul Marchant added: “We know our customers have been waiting for Penneys at The Square for a long time and we are delighted to finally open our doors to this great community. We now know more than ever how much it matters to our customers that we stay true to our mission of offering something for everyone at prices that are affordable to as many as possible.

"Our continued growth demonstrates the confidence and commitment we have in our Irish business, and we are proud to continue to play our part in supporting Irish cities, towns and communities.”

The retailer recently announced a commitment to maintaining existing prices on hundreds of children's products.

“Shoppers at the new Tallaght store can be confident that this autumn prices will be held across many of its most popular kids’ lines, from underwear to t-shirts, to dresses and jeans,” the company pledged.

It also stressed its commitment to expanding its Primark Cares label, a range of sustainable clothing made from recycled or more sustainably sourced materials.

The new store also stocks its licensed ranges including Disney, Winnie the Pooh, the NBA and NFL brands, and a dedicated denim trend area.

There’s also an in-store beauty salon, operated by Nails, which offers a wide range of manicure, pedicure, brows, lashes and threading services.