Kash Beauty, the beauty brand by make-up artist Keilidh Cashell, has become the first Irish cosmetics brands to establish a concession in the beauty hall at Brown Thomas Dundrum.

The company will stock its Sculpt Stick Collection of lipsticks, lip liners, lip glosses and lip kits in a range of shades as well as eyeshadow palettes, Sculpt powder brushes and bronzers.

Lash sets in an array of lengths and textures as well as the brand's Face Mist, Skin Glaze and Liquid Silk will also be on sale, along with tools inspired by make-up artists.

Cashell, who has amassed over 4 million followers across social media to become one of Ireland's top beauty influencers, said: “As an Irish makeup brand, we’re super-proud to be in the Beauty Hall of Brown Thomas.

“Our creative team is really excited to meet customers popping into our counters and helping them to experiment with different looks and techniques using our range.

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"Make-up is a great way to really play around to see what works for you, and visiting a beauty counter provides that opportunity to chat to the experts for helpful advice.”

Prior to launching Kash Beauty, Cashell fronted a campaign for Morphe Cosmetics' Hit the Light Artistry Palettes and appeared as a judge on RTÉ reality competition programme Glow Up Ireland.

In addition to Brown Thomas Dundrum, Kash Beauty products will also be available at BT2 Blanchardstown. The latest available accounts for KSC Cosmetics Ltd, which controls Kash Beauty, shows the company made a profit of €125,000 in 2020.

Photo: Keilidh Cashell at the Kash Beauty counter at Brown Thomas in Dundrum Town Centre. (Pic: Brian McEvoy)