Folk Wunderman Thompson CEO and Institute of Advertising Practitioners Ireland (IAPI) Vice President Abi Moran along with Ad Net Zero chair Elizabeth Sheehan will represent the Irish advertising industry at the Ad Net Zero Global Summit in London next month.
Ad Net Zero, the advertising industry's initiative to decarbonise operations and drive sustainable behaviour change, will hold its second global summit on 9-10 November. The summit will be broadcast to an international audience from Park Village in London.
Advertising leaders from around the world will speak about tackling climate change, provide updates on carbon measurement for all aspects of ad operations, and look at the latest rules around environmental claims.
Moran and Sheehan will participate in a panel discussion on the launch of Ad Net Zero in Ireland a the summit.
Moran said: "I implore all marketers and agencies beginning to engage in the race to zero to dial into the summit and learn how their brand/organisation can contribute at what is a critical time for the industry.
In Association with
"I will do my best to give an insight into both the challenges and the successes we have had in launching Ad Net Zero in Ireland."
The summit will also showcase work shortlisted for the Campaign Ad Net Zero Awards, launched in partnership with Campaign to celebrate the best work geared towards building a net-zero economy.
Sheehan said: “We are delighted to have formed Ad Net Zero Ireland this year and are seeking all members of the industry; advertisers, brand owners, agencies, producers and media owners to become supporters and join us in our pledge to reach Net Zero by 2030.
"The Ad Net Zero global summit is running alongside Cop 27 in November, giving us all as an advertising, communication and marketing community an opportunity to dial in and to hear from others in our industry on how they are reducing emissions from our practices, in addition to encouraging responsible consumer behaviour.”
Ad Net Zero Ireland was launched in June 2022 by IAPI, Advertising Association of Ireland, The Marketing Institute of Ireland, Commercial Producers of Ireland, and IAB for the first full climate change collaboration in Ireland across the advertising, marketing, media and production. There are currently 42 active Ad Net Zero Supporters in Ireland.
Other speakers at next month's event include: Angie Gifford, Vice President EMEA, Meta; Emma Newman, CRO EMEA, Pubmatic; Fabrice Beaulieu, Chief Marketing, Sustainability & Corporate Affairs Officer, Reckitt; Isa Kurata, Co-founder, ACT Responsible; Jemma Gould, VP, Sustainability & Communications, IPG; John Osborn, USA Director, Ad Net Zero; Josh Lockwood, Vice President, American Red Cross Climate Crisis Group; Karen Sauder, President, Global Clients & Agency Solutions, Google; Laure-Sarah Labrunie, Media Lead, Nestlé; Sergio Lopez, SVP, Head of Global Production, Publicis Group; Stephan Loerke, CEO, WFA; and Yannick Bolloré, Chairman and CEO, Havas Group.
