Solar AdTek has developed a bespoke LED lighting solution for Ikea’s advertising billboards at their Dublin store.

The project involved evaluating the lighting on car park billboards and offering an improved, more cost-effective solution.

Solar AdTek said it designed new luminaire prototypes which were then evaluated and approved by the Irish and Swedish teams from Ikea.

Over 100 new LED luminaries have been produced and installed for the advertising billboards in the retailer’s car parks. The luminaires were designed to be compatible with the existing fittings to simplify the installation and result in significantly enhanced illumination of the displays.

Eoin O’Broin, CEO at Solar AdTek, commented: “The improvement in the advertising illumination as well as the energy cost savings have had a positive impact on Ikea revenue streams and the delivery on their sustainability goals. The success of this project for Solar AdTek has already secured new business opportunities with Ikea internationally.”

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O’Broin said that the project delivered energy cost and carbon reductions of c.65%, and that the return on investment is under three years.

Andrias O’Shaughnessy from Ikea stated: “Ikea has a firm focus on offering affordable, resource and energy efficient products to our clients, and is also committed to our own sustainability strategy.

“The lighting project carried out by Solar AdTek on our outdoor advertising displays has delivered on all the agreed objectives including energy and cost savings and superior illumination.

“From the customer’s arrival at our premises to the moment when they leave, their journey has been enhanced.”

Solar AdTek develops and supplies Smart solar and grid-connected LED lighting for outdoor advertising displays such as bus shelters and billboards.