BDO Ireland has announced its has extended its sponsorship of Leinster Rugby under enhanced terms as part of a three-year deal.
The accounting, tax consultancy and advisory firm has sponsored the province for 10 years and will now become a "premium partner" of the club.
Under the enhanced partnership agreement, BDO and Leinster will develop joint business and marketing campaigns based on their shared values and BDO's new 'IDEAS | PEOPLE | Trust' brand identity.
BDO will also continue its exclusive role as official business advisors to both the Leinster Rugby organisations and players while offering its own clients unique Leinster-related experiences.
“Over the past decade our partnership with Leinster Rugby has delivered for our brand and for our business growth and we’re excited to become a premium partner for the next three years," said Michael Costello, managing partner of BDO.
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“I’m especially looking forward to working closer with the women’s team and growing our partnership over the coming years. High performance is a value that both Leinster and BDO hold true and this new agreement means our brands will be aligned even closer.
“We are delighted to continue our trusted relationship as official business advisors to the club and we look forward to working with Leinster on a number of exciting joint brand initiatives as well as offering money can’t buy experiences to our clients.”
Shane Nolan, CEO of Leinster Rugby, said: “BDO have been a long established and valued member of the Leinster Rugby sponsorship family for ten years so naturally we are delighted that they have committed and not only that but have looked to enhance the partnership with us for a further three years.
“As one of Europe’s largest accounting networks, it’s that breath of expertise and know-how that BDO will bring to this partnership in helping us in Leinster Rugby to drive forward off the field and advising us as an organisation well into the future.
“We look forward to working closely with Michael, Ciarán [Medlar, senior partner] and all the team in BDO.”
BDO Ireland has offices in Dublin, Limerick and Cork and is part of the international BDO network, which employs more than 91,000 people at 1,658 offices in 167 countries globally.
(Pic: INPHO/Dan Sheridan)
