Advertising network Adforce.com and print and online lifestyle magazine RSVP are centralising resources to create what they call ‘customised content solutions’. Effectively, the new arrangement will allow RSVP to align its editorial content more closely with its advertising on all its platforms, from print through to smartphones.
According to the new partners: “The integrated strategies will encompass print, digital, social and event management, connecting with consumers and tapping in to their needs, desires, passions and aspirations.”
Paula Lenihan of RSVP said: “We know how to engage with our predominantly female audience and have teamed up with Adforce.com to develop and build on our strong audience engagement. Together, we're introducing a cohesive native content concept to the Irish market, with an integrated package that will target over 1,000,000 people every month. The tone and voice of all platforms for RSVP will remain true to our philosophy: RSVP is for real women by real women.”
'Integrated Campaigns'
Kevin Foley of Adforce explained how it will all work. “We will focus on developing integrated campaigns, cleverly orchestrated by a combined team of designers, writers, producers and videographers," he said. "Expert editors and vibrant marketeers will create a new strategy from inception to delivery. This places us in the pivotal position to deliver campaigns on mobile and desktop that will reach 1,000,000 Irish women.”
In Association with
ABC figures for 2015 indicated that RSVP enjoyed a 16% increase in circulation, with 23,300 average issue circulation.
Adforce provides a single point of contact for media agencies and brands wishing to advertise on mobile, tablet, digital audio and web platforms.
