Superdrug has opened a new store in Limerick creating 20 full-time jobs.

The new 4,337sq. ft shop has just opened for business in the Crescent Shopping Centre.

The store is the second Superdrug store in the area, as the retailer continues expanding its bricks-and-mortar retail footprint.

The chain plans to open 25 new stores in 2024, as it celebrates its 60th year on the high street.

Customers can access the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances, including Superdrug’s own-brand cosmetics range Studio London, as well as other best-selling ranges including B. Skin, Me+, Vitamin E, Optimum and Naturally Radiant. 

The new store is launching Superdrug’s Black Friday deals, which will be running for shoppers for the whole of November with up to 70% off.

Shoppers can find their go-to scent at the store’s new 28ft fragrance counter, boasting purse-friendly promotions on perfume and aftershave by premium brands such as YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino.  

The store also features its very own Beauty Studio area, where shoppers can access professional treatments at affordable prices.

Within the Beauty Studio, customers will have access to eyebrow, nail and piercing services.

Shoppers can sign up to Superdrug’s Health & Beautycard and VIP Rewards to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats and the option to pay with points.

Nigel Duxbury, Property Director at Superdrug, said: “We are delighted to be opening a second Superdrug store in Limerick at the Crescent Shopping Centre.

"We are confident that local customers will love and welcome the new store, as it offers a wide range of popular health and beauty brands, a luxury fragrance counter and a professional Beauty Studio.”