Aimee Connolly reveals her eight business lessons of 2024

/ 3rd January 2025 /

Sculpted by Aimee founder Aimee Connolly has revealed her eight learnings for 2024 following another successful year for the make-up brand.

The latest available accounts for Dublin-based Sculpted by Aimee Cosmetics Ltd show the company had net assets of €9.1m at the end of 2023 after making an annual profit of more than €2.5m.

The firm, which has stores in Dublin, Kildare Village, Belfast and London, brought in €22m in revenue last year and now has a staff of around 90 people.

Writing on LinkedIn, Connolly shared her eight business lessons for 2024, her eighth year in business:

1. The highs will never be as high as you think and the lows will never be as low.

2. Making tough decisions won’t get easier but will be worth it.

3. Business doesn’t get easier, it just gets different. It’s not a bad thing, it means you care and it’s challenging but it’s never an easy ride.

4. Hire brilliant people to have around you but don’t let it drown out your inherent gut and opinion on things.

5. Dont get too distracted by newness and focus on the core - that is your bread and butter and how it started.

6. Whatever you decide make sure it’s fair and that way you’ll know it’s the right thing to do.

7. Enjoy the moments because you’ll never get this time back again and your work crew are such a big part of your life!

8. I’m feeling more energetic and excited than ever at the journey we’re on.

She concluded by saying that she is ready for 2025.

Connolly founded Sculpted by Aimee when she was 22 with the launch of a her first product, a trio palette for sculpting, using €10,000 in savings made from working as a freelance make-up artist.

Speaking to Business Plus magazine last year, Connolly said her 18-year-old self would think it was "so cool" that she had her own successful beauty company.