dmg media Ireland has announced a dynamic new collaboration with YourDaysOut.com, Ireland’s premier platform for family fun days out.

This partnership opens up incredible opportunities for local Irish venues and events to reach dmg media Ireland's extensive audience of over 3.5 million adults each month.

Additionally, they can now connect with 75% of Irish mums through dmg media-owned platforms RollerCoaster.ie and everymum.

Recently recognised as a recommended ticket supplier in Fáilte Ireland’s “Digital That Delivers” programme, YourDaysOut.com not only offers parents innovative ideas for things to do but also provides powerful SaaS tools for businesses and event organisers.

These tools enable businesses to engage with regular customers and attract new ones beyond their usual network.

Premium users gain access to “Tickets,” a comprehensive booking engine that is easily configurable for general admission, events, party bookings, school tours and more - at no additional cost.

Bookings can be made directly from the business website and on the YourDaysOut.com marketplace.

This enhanced partnership, supported by the dmg media network, ensures increased exposure and awareness for venues, activities and events; amplifying their reach like never before and providing readers with an easy tool to find fun activities.

Paul Henderson, CEO of dmg media Ireland said: "This strategic collaboration brings yet another dynamic to the offering our platforms bring to businesses. 

“The YourDaysOut.com solution has been successfully fulfilling the needs of parents and providers for almost ten years.

“We are delighted to now bring this to our communities on the dmg media platforms.”

Ciaran Dunne, co-founder of YourDaysOut.com added: "Working with dmg media represents an incredible opportunity for our customers to expand their reach and connect with millions of engaged adults across the country.

“We are excited at the potential created by combining our platform with dmg media's trusted portfolio of family brands and a team successful in delivering for their extensive audiences.”