Engineering, technology and consulting firm Expleo has launched a new nationwide branding campaign across radio, audio sponsorship, print and digital channels.

The firm says the campaign is aimed at raising awareness of Expleo at a time when business plans for 2025 and beyond are front and centre.

With over 40 years of experience in engineering, technology, and consulting solutions, expleo helps businesses discover big ideas, and innovative ways to make a positive impact on people's lives.

"Capitalising on the New Year energy, this campaign aims to re-introduce Expleo at a time when business transformation plans for 2025 and beyond takes centre stage.

"Boldness is at the core of Expleo's identity, making it a natural choice to anchor the campaign's message around this defining attribute”, say Siobhán Smith, Marketing Director at expleo Group.

Ian Mc Grath, Chief Operations Officer Media at dentsu added: “This integrated campaign is raising the profile of expleo at a critical time when businesses are reviewing their business partners."

Last May the company announced the investment of €1m in a new global AI centre of excellence.

The hub's primary aim is to help businesses adopt artificial intelligence (AI) and emerging technologies.

The centre of excellence has its central hubs in Expleo's Dublin and Belfast HQs and serves companies worldwide focusing on areas including generative AI, fraud detection, predictive analytics and quality assurance, as well as promoting ethical AI practices both internally and externally.

It uses 380 experts offering training programmes, mentorship opportunities and initiatives aimed at developing the next generation of AI leaders.