It's a night to honour Ireland's media industry, and this year there was plenty of style on the red carpet ahead of the exclusive ceremony at the Mansion House.
Attendees were greeted with a red carpet as they made their way into the famous Dublin 1 venue, with photographers on hand to capture guests looking their best at the EVOKE Photo Wall, laid on by event Platinum Sponsors dmg media.
An AI treat is in store for guests once they enter the great room, as dmg media introduces them to the digital jungle, giving them a chance to create their own AI jungle action hero.
When it comes to the awards, there are 24 categories, with Gold, Silver and Bronze gongs to be handed out in each one.
Starcom has the most nominations of any agency at this year's event with 16, following a stellar year, and will surely hope to convert that recognition into a significant awards haul.
Zenith (11) and Spark Foundry (10), which, like Starcom, are part of the Core group, also feature among the firms with the most nods
Dentsu (13) and Omnicom Media Group's PHD (13) and OMD (12) make up the list of agencies with more than 10 nominations.
dmg media Ireland has four nominations in all, and will contest the Media Campaign - Large category for its in-market targeting work with AIB, alongside Starcom, EssenceMediacom, Dentsu, Spark Foundry and OMD.
dmg website EVOKE is up for Media Brand of the Year against Tesco and Virgin Media Television.
dmg is also in the running for Sales Team of the Year against Media Central, Mediahuis, PML Group, Sky Media and Virgin Media Television, and ExtraG.ie features in the Irish language category.
