Tesla's sales across Europe saw a dramatic drop last month, with the electric vehicle (EV) manufacturer selling just 7,261 cars in April — a 49% year-on-year decline — according to figures from the European Automobile Manufacturers' Association.
This downturn comes despite a broader 34.1% surge in electric vehicle sales across the region.
Industry analysts suggest the sharp drop is linked to a growing backlash against Tesla CEO Elon Musk’s involvement with the administration of former US President Donald Trump.
Musk has taken on a role in an initiative focused on government efficiency, prompting political controversy that may be impacting consumer sentiment.
The decline was felt in the UK as well, where Tesla registered just 512 vehicle sales in April — the lowest monthly figure in over two years, according to the Society of Motor Manufacturers and Traders.
Musk has acknowledged the polarising impact of his political engagements, stating that while the brand has lost support among left-leaning consumers, it has seen gains among those on the right.
Tesla has also been the target of international protests, with reports of vandalism at showrooms, factories, and vehicles in multiple countries.
Commenting on the figures, Russ Mould of investment firm AJ Bell noted that the sales drop "suggests the brand's political entanglements may be having a lasting effect."
Meanwhile, competition continues to intensify in the EV market.
Chinese automaker BYD, often referred to as the “Tesla killer,” has now surpassed Tesla as the world's largest electric vehicle manufacturer.
Photo: Elon Musk. (Photo by Chip Somodevilla/Getty Images)
