Iapi has announced the keynote speakers for their upcoming event on Wednesday, 11th June, Beyond Compliance: Creating a Culture of Inclusion.

The guests will discuss the importance of creating environments that are truly welcoming and inclusive, and how small changes can have a big impact.

By sharing their stories, they'll aim to “inspire you to think differently about accessibility and empower you to take action.”

Speaking at the event will be Sinead Burke, who is founder and CEO of Tilting the Lens, a consultancy founded in 2020 with the ambition to create equitable and systemic change through the lever of accessibility.

With a majority-Disabled team based across Belfast, Berlin, Glasgow, London, and Trim, they craft solutions with Disabled people to build an accessible and equitable world.

Also presenting will be Jason Smyth MBE, who is a former Paralympian, with an undefeated 18-year career that includes 21 gold medals, six of which were won at the Paralympic Games.

His achievements extend beyond the track; he won Ireland's Dancing with the Stars in 2024 and was awarded an MBE in 2022 for his contributions to sport.

Today, Smyth channels his experience and passion in helping others unlock their potential through his roles in strategy, corporate consulting, storytelling and advocacy, championing inclusion and excellence in every arena.

The programme will also include: Sarah Fleury, Progressive Marketing Lead Diageo, Liam El Sibai, Senior Brand Manager, Diageo, Nicole Afflick, Strategic Marketing Consultant, Flock Associates and Sandra Lema Trillo, Senior Consultant, Flock Associates.

Siobhán Masterson, CEO, Iapi commented, “This event will contribute to a more equal media landscape and one which encourages a diversity and plurality of voices, boosts opportunities within the creative commercial sector and ultimately increases the representation we see every day reflected through our audiovisual content.”

The event is supported by Coimisiún na Meán and Diageo Ireland and tickets are available via iapi.ie

Photo: Jason Smyth. ©INPHO/Tommy Dickson