Ireland is trailing most other nations in both adoption and perception of artificial intelligence (AI), according to new research, raising concerns over the country’s digital readiness and capacity for innovation.
Just 54% of Irish adults report having used AI tools, well below the global average of 62%, according to the WIN Worldwide View Survey.
Regular use is even rarer — particularly among those aged 35–54, where only 3% engage with AI on a frequent basis.
The country ranks second-lowest worldwide on the newly published AI Index, with a score of just 44 out of 100.
The biggest shortfalls lie in AI Trust and AI Comfort, as Irish respondents voice strong concerns over misinformation, job losses, and misuse of personal data.
These worries are especially prevalent among older demographics, suggesting the need for targeted education and reassurance.
Younger Irish adults are far more engaged.
While 35% of 18–24-year-olds say they use AI often or daily, this falls to 4% for those aged 45–54 and is almost non-existent among over-65s.
Analysts warn this generational divide could create a digital exclusion risk for older populations.
Interestingly, Ireland’s scores for AI Acceptance and Usability are closer to global norms.
This indicates that while people may not trust or frequently use AI, they are open to its role in modern life and find it relatively easy to navigate — a potential foundation for future adoption.
Robbie Clarke, Director at RED C Research, said: “While Ireland clearly has work to do in building trust and familiarity with AI, the fact that people are open to its presence in daily life is encouraging.
“This openness gives us a strong foundation to build on — but we need to act now. By addressing concerns around trust, misinformation, and job security, we can unlock the potential of AI for all age groups and ensure Ireland doesn’t fall behind in the global digital transformation.”
Globally, AI adoption is highest in India (93%) and China (91%), with Europe taking a more cautious stance.
The APAC region leads in most indicators, while older, more sceptical populations — including those in Ireland — show slower uptake.
Richard Colwell, President of WIN International Association, commented: “The launch of the WIN World AI Index marks a pivotal step in understanding how people across the globe are engaging with artificial intelligence.
“This data reveals not just how often AI is used, but how people feel about it.
“WIN hopes that the AI Index becomes a tool for policymakers, technology leaders, and researchers to bridge the growing AI gap and build trust through responsible innovation.
“AI is not a single global story – it’s a complex, evolving journey shaped by culture, access, and generational attitudes.”
