The trend of declining circulation in the UK newspaper industry continued in the March to August 2015 period, according to the ABC, the organisation that independently verifies newspaper and magazine circulation.
The average year-on-year decline for daily red top tabloids was 10.6%. Quality dailies were down 4.4% in volume while among large circulation titles the least slippage was at the Daily Mail (-3.5%).
Circulation in Sunday tabloids has declined by 11.8% in the past year, with the worst slippage at the Sunday People, down 15%. Quality Sunday titles are down by 6.1%.
Average Circulation | Average Circulation | |
Mar15 - Aug15 | Mar14 - Aug14 | |
The Sun | 1,844,187 | 2,071,889 |
Daily Mail | 1,632,147 | 1,693,715 |
The Sun On Sunday | 1,494,588 | 1,681,494 |
Mail On Sunday | 1,446,341 | 1,539,744 |
Daily Mirror | 872,511 | 960,582 |
Sunday Mirror | 825,678 | 932,628 |
The Sunday Times | 779,594 | 822,206 |
Daily Telegraph | 485,550 | 516,224 |
Daily Express | 434,937 | 482,810 |
Daily Star | 417,997 | 471,859 |
The Times | 392,880 | 395,489 |
Sunday Express | 381,110 | 423,921 |
The Sunday Telegraph | 374,114 | 408,110 |
Sunday People | 318,377 | 374,147 |
i | 275,947 | 287,984 |
Financial Times | 210,042 | 220,289 |
Daily Record | 193,386 | 216,179 |
The Observer | 192,757 | 207,187 |
The Guardian | 172,418 | 186,209 |
Independent on Sunday | 98,117 | 101,607 |
The Independent | 58,490 | 63,185 |
SOURCE: Audit Bureau of Circulations |