Yellow Schedule, a 2012 startup established by Martina Skelly and her brother Mick Skelly, has secured another €250,000 investment from Enterprise Ireland, bring total taxpayer investment in the venture to €550,000.

In 2014, the state agency invested €250,000 after the Skellys sourced €350,000 from UK investors Sean and Jennifer Riddell.

Yellow Schedule’s targeted niche is therapists of various hues and 70% of sales are generated in the US. Martina Skelly was a digital marketing consultant before starting her own venture. She was active in assisting accommodation providers with booking engines and the thought occurred that she could develop a similar platform for medical professionals.

Yellow Schedule’s chairman is Howard Beggs. Yellow Schedule also received €50,000 from EI in 2013.

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