Social enterprise Primed4Business has launched a series of TED Talks-length videos sharing real-life business stories from Irish entrepreneurs, aimed at inspiring the next generation to consider starting a business and craft their own career.

The not-for-profit series of videos is available directly on the Primed4Business website or via their YouTube channel.

The aim of the series is to provide practical insights and advice for anyone interested in, or thinking about, starting a business. The interview series includes Chopped founder Brian Lee, Beats Medical’s Ciara Clancy, Avoca’s Simon Pratt, Digicel's Denis O’Brien (pictured) and Ergo's John Purdy.

The presenter is Newstalk's Vincent Wall.

Co-founder Colin Culliton said: “Primed4Business started as an idea on a bus in Boston and it took a while, but we now have what we wanted. Real stories, from a diverse range of entrepreneurs who did what so many think about and so few try, starting their own business.”

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Fellow founder John Moore of 3d4 Medical added: “There are many good people out there who feel like square pegs in round holes. In our schools, in our colleges and in the world of work.

“I know I didn’t feel I fully fitted in until I was leading my own team and driving a business. We want viewers of Primed4Business to be entertained and to be inspired to start a business.”