Deliveroo is seeking to extend its reach into suburban Dublin by signing up 800 new restaurant and takeaway partners this year.

The company says with 600 new restaurants and takeaways joined the network in 2019. Deliveroo currently works with 1,200 restaurants across Ireland and has a total reach of 1.4 million.

General manager Michael Healy commented: “Our aim is to reach a further 100,000 Irish customers. We will release new services and products to help our partners increase their sales and widen their customer base. This will ensure there is more work for riders and even wider choice available for customers.”

Recent changes to the Deliveroo app allow restaurants to offer customers price discounts on individual dishes, a move that it hopes will boost order volumes and reduce food waste.

Up to now, participating restaurants could only offer discounts on full menus. The new version of its Marketer tool will enable them to offer discounts on dishes, which Deliveroo says “can be promoted to target customer audiences in tailored promotional themes”.

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Introduced last year, the Marketer tool gave restaurants the ability to offer promotions to different customer groups and according to the company order volumes rose by an average of 50% during campaigns offering 20% or more off menus.

“Deliveroo has unique insights and data on how restaurants’ delivery services perform," Healy added. "Restaurants can use this to learn how to improve their service and to offer tailored promotions to specific customer groups. This is good for customers, who will see more discounts, and good for restaurants as it will boost sales and revenue."