Cricket Ireland has announced ITW Consulting, an Indian consulting and management agency, as shirt sponsor until 2022.

The deal will replace Turkish Airlines and will see ITW deliver in-kind services to Cricket Ireland to support its commercial and marketing objectives.

As shirt sponsorship rights holder, ITW will arrange for brand placement on the cricket gear, with Mobile Premier League and ŠKODA lined up for the upcoming ODI series against England.
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Bhairav Shanth, co-founder, ITW Consulting, said: “Global cricket’s potential is rich not just in the major cricket playing countries but beyond them as well, and Ireland is an exciting team and a fast emerging player on the world stage. Through this association, we want to fully get behind Cricket Ireland to enable them to grow further as a brand in India, because today India loves cricket, but not only India cricket.”

Turkish Airlines will continue as airline partner to Irish cricket. The company said it has been forced by the downturn and uncertainty in aviation to end its sponsorship of the senior men’s international team six months early.

Country manager Hasan Mutlu said: “During these challenging times, we have had to make some hard decisions. The downturn in the industry with the restrictions put in place by local authorities have seen us cut our flights globally, like all other carriers.

In Association with

“From day one the partnership of Turkish Airlines and Cricket Ireland has been the perfect match. We have had the privilege of  sharing some amazing times, such as seeing Ireland play their first men’s Test match against Pakistan in Malahide in 2018, and being part of the Test at Lord’s in 2019.  We are truly sorry to be dropping off as the senior men’s sponsors but on the other hand delighted to be continuing our partnership as Official Airline Partner."

Cricket Ireland commercial director Dennis Cousins added: “Cricket Ireland and Turkish Airlines have had a very close, collegiate relationship since 2017, and last year signed an extension to that original partnership. We are truly sorry to see their brand drop off the senior men’s kit, as it has been a very strong and symbiotic association for both organisations. However, we are pleased we could retain a mutually beneficial relationship going forward."

Photo: Hasan Mutlu (left) and Dennis Cousins