Spotlight Oral Care has been named Website of the Year 2020 at the inaugural National Digital Awards.

The venture was founded by dentist sisters Lisa and Vanessa Creaven (pictured) in 2016 and develops dentist-designed and approved oral care products such as toothpastes, toothbrushes and teeth whitening products.

Last year the Spotlight website received 1.25 million site visits. The company says conversion rates improved by 137%.

Co-founder Lisa Craven said: “Our customer experience is always at the forefront, and pivoting our online business in the past year has allowed us to enhance that customer journey.”

Among the other winners at the virtual awards evening were An Post, Fáilte Ireland, Pinergy, LuLu+ Belle, Nami Naturale, Batch, McElhinneys, Dogpatch Labs, social media influencer Louise Cooney, Colin Meagle of the Continuum Group, Ashley McDonnell of international fashion retailer, Puig and Niamh Tallon of HerSport.ie.

In Association with

Digital Business Ireland secretary-general Lorraine Higgins commented: “The growing importance of digital capability in business is crucial to meet the demands of the Covid-19 pandemic, as new channels are developed for customers to access goods and services. So many of the entrants in the Digital Awards demonstrated cutting-edge innovation.”