Mail Metrics has announced two acquisitions that the company says will adds €12m in annual recurring revenue.

The company has purchased a majority share in its long-term commercial partner Persona, the Dublin based provider of secure printing and document management solutions to companies in the financial services and government sectors.

Separately, the company has acquired Forth Communication, which has operations on Bangor and Edinburgh. No financial details of the deals have been released.

Founder and CEO Nick Keegan (pictured) commented: “We believe that there is significant potential in the UK market for our blended offering which delivers digital communications and print/mail communications in one seamless solution.”

Mail Metrics typically works with firms in regulated industries including financial services and healthcare where the emergence of digital channels, greater compliance demands, and increasing costs to serve are changing how large entities approach the management of their customer communications.

In Association with

“Persona and Forth’s secure facilities and the physical document management services perfectly complement the Mail Metrics cloud platform,” Keegan added.

Pic: Maxwells Dublin