As demand for digital, social and performance marketing continues to grow across Ireland and beyond, TBWA\Ireland has announced the promotion of Andrew Murray to Managing Director of FEED by TBWA.
This marks a significant milestone in the evolution of the social, content and paid performance practice.
Murray, who joined TBWA\Ireland in 2017, has been central to the agency’s transformation in the digital marketing space.
In 2024, he led the successful launch of FEED by TBWA.
Since then, FEED has quickly grown into a key part of TBWA\Ireland’s offering, delivering impactful, results-driven work for leading clients including Dalata Hotel Group (Clayton and Maldron Hotels), eir, Tourism Northern Ireland, Glenveagh, Chadwicks, Burger King, AIB, Denny, BPM Energy, BestDrive and Optimum Nutrition.
“Andrew’s promotion reflects both the scale of FEED’s success to date but more importantly our ambition to grow the team and cement its position as Ireland’s leading go-to social, content and performance team,” said Deirdre Waldron, CEO of TBWA\Ireland.
“Less than a year ago, we identified a gap in the market for a full-service social practice that understands brand, produces high-quality content in-house and strategically invests paid media to deliver measurable performance at scale.
“Today, FEED is a 21-strong and growing team working across multiple international markets including Ireland, the UK, Germany, the Netherlands and Spain.”
Commenting on his new role, Murray said: “I’m incredibly proud of what we’ve built so far.
“The work, the team’s ambition led by Luke [Head of Digital, Social & Content], and the momentum we have going into the second half of 2025 is hugely exciting.
“Our aim is to build brands, grab attention and drive performance through Disruption® on every single FEED, everyday.
“The results speak for themselves: increased independent brand scores; assisted revenue performance for our clients – delivering an average increase of 23% since partnering with them.
“For others, we're consistently achieving a Return On Ad Spend (ROAS) of 18:1, approximately four times the industry average for similar campaigns.”
Alongside Murray’s appointment, FEED has also announced two key hires.
David Callaghan joins as Performance Manager, bringing experience from Proximo Spirits, where he led digital marketing across EMEA and APAC, and from Zalando Europe, where he was Media and eCommerce Activation Manager.
Rebecca Fox joins as Digital Client Manager from Headcase, where she was Senior Account Manager.
She previously held the role of Digital Advertising Account Manager at dmg media Ireland.
FEED by TBWA continues to grow its team and client roster, further strengthening its position as one of the fastest-growing social teams in the market.
