Bluebird Care has appointed Philomena Donnelly​​​​ as Head of Marketing for the Republic of Ireland.

The home care provider which has 2,500 employees helps clients to stay safely in their own homes.

Philomena, who is from Dungarvan, has 30 years of marketing expertise with some of Ireland`s leading brands, such as Waterford Crystal, Newbridge Silverware, Tipperary Crystal, The International Rose of Tralee Festival and Kildare Tourism.

Jonathan Gardner, Managing Director of Bluebird Care, said that Ms Donnelly’s extensive marketing experience will support Bluebird Care’s business operators in communicating the exceptional nurse-led consumer care offering while enhancing relations with public health offices.

“Philomena, our new colleague, is vastly experienced in brand and business development, with exceptional vision and an entrepreneurial skillset," he said.

"Her market expertise will support our consumer brand and our collaborative relationships with State and charitable agencies working in quality homecare provision for individuals and families.

"This important role complements and strengthens Bluebird Care expansion in the Republic, working with our professional local business operators to evolve our caring resources.”

The Bluebird Care business has 26 locally owned offices nationwide but is continuing to expand.

Bluebird provides direct care to clients on behalf of the HSE and also serves private clients.

The firm's clients include people of all ages including children and adults with intellectual or physical disabilities and older people living alone or recuperating.

Philomena said: “Homecare and community-based care are more vital than ever. 

"Our loved ones and their families deserve the right to choose to be cared for within their own homes.  

"I am delighted to join this incredible team of passionate care providers, who are dedicated to the provision of premium at-home care. After all, as we all know, “it is good to be home”