Sponsorship consultancy firm, ONSIDE, has announced the appointment of Martin Fallon as its new Head of Advisory.

Fallon joins from Wera Tools UK, where he served as Head of Marketing, overseeing innovative product launches, omnichannel brand campaigns and multi-year partnerships in motorsport.

Fallon brings extensive experience from rightsholder organisations such as Motorsport UK, the Tour of Britain, Wasps, Connacht Rugby, and Harlequins.

The firm said he has a proven track record in marketing and overlaps with key sponsorship categories in Irish sport.

In a statement, ONSIDE said: "Martin has long been recognised as a respected voice in the sponsorship industry".

A member of the European Sponsorship Association (ESA), he served on the judging panel for the ESA Awards in both 2023 and 2024.

“Martin’s depth of experience across brands and property makes him an outstanding addition to the ONSIDE team. His expertise will be instrumental in helping sponsors and rights holders seize new opportunities in Ireland’s rapidly growing sponsorship sector,” said ONSIDE Director, Eithne Trainor.

“I first interacted with the team at ONSIDE in 2011, and they have continued to grow a distinguished reputation for delivering the insights and intelligence that underpin some of Ireland’s most successful and long-standing sponsorships.

"I am delighted to join such a highly regarded organisation and look forward to contributing to its continued success,” adds Fallon.

Photo: Martin Fallon. (Pic: Supplied)

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