Conjure Communications has announced the appointment of Viv Murphy as account director as it celebrates four years in business.

Murphy has worked in public relations and communications for seven years across leading agencies such as Legacy Communications, Unique Media and Jailbird Communications.

Her previous clients include Irish and international brands like Glenisk, Pieta House, Teeling Whiskey, An Post Irish Book Awards, Allianz, Salsa Jeans, Webdoctor.ie, Advertising Standards Authority and Core.

"I’m thrilled to welcome Viv to Conjure in recent months. We had the pleasure of working together some years ago, so to be working together again is a testament to the importance of authentic connection," said Anthony O'Brien Bedford, managing director at Conjure Communications.

"I can confidently say that Viv is one of the best PR professionals I have ever had the pleasure of working with, so the value she will add to the agency as a whole and our clients is limitless.

"It's an exciting time to be building a business in Ireland, so I look forward to continue doing that for Conjure and assisting our clients on their own journeys.”

Conjure Communications's clients include Thérapie Clinic, Gourmet Food Parlour and Arboretum, and the agency has secured the accounts of U Store It, Shomera, Luxury Exchange, AgeLess and Roganstown Hotel and Country Club.

Additionally, the company's revenue has been steadily increasing year-on-year and is on track to increase by up to 70 per cent this year in comparison to 2024.

“We don’t just work for clients, we work with them, as partners in storytelling, creative strategy and brand building. This approach to PR has really resonated with clients, so we’re lucky to have experienced sustained growth, particularly in the last year," said O'Brien Bedford.

"As time has gone on, the idea of injecting some magic into campaigns has become more and more relevant, especially as consumers become more saturated with media.

"Campaigns that are authentic but equally have that something extra special resonate most. Our ability to find that something special has been an effective strategy for clients and subsequently our own growth."

Commenting on her appointment, Murphy said: “I’m absolutely delighted to have joined the team at Conjure Communications earlier this year.

"Anthony has been a mentor and inspiration throughout my PR career to date, as well as a valued friend, so stepping into this role and having the opportunity to work alongside him is both professionally and personally rewarding.

"I’m looking forward to collaborating with clients to tell their story and deliver strong results that create meaningful impact. At Conjure we’re data driven and have a keen interest in societal and economic trends which is an added value for our clients.

"I’m also looking forward to playing a key role in shaping the agency’s future in terms of growth and evolution. It’s an opportunity that I’m grateful for and am excited about what’s to come.”

Photo: Viv Murphy. (Pic: Supplied)