The conversation around defence is no longer confined to military and government circles. With an unprecedented rise in global conflicts—the highest since World War II—and the increasing diversity of security threats such as cyberattacks, disinformation, AI exploitation, and hybrid warfare, the imperative for enhanced defence readiness is undeniable.

Defence is no longer a niche concern for governments alone.

Investors and consumers increasingly view defence readiness as essential to stability and economic growth and economic prosperity is tied to national security.

According to the 2024 Spring Eurobarometer, 77% of Europeans support a common EU defence policy.

The United Nations Conference on Trade and Development (UNCTAD) report “World Investment Report 2024” highlighted how stable and secure economies attract more foreign direct investment.

Investment roadblocks, such as ESG constraints, remain a challenge.

However, the growing acceptance of defence as a legitimate ESG investment area is evident in Sweden’s recent actions.

Swedish bank SEB Group’s latest sector policy acknowledges both the ethical challenges of defence investments and the necessity of military preparedness.

As governments fund public-private partnerships to enhance security, business opportunities are emerging.

For example, the US €45m foreign aid package for the State Department’s Cyberspace, Digital Connectivity, and Related Technologies Fund represents a key opportunity for businesses to engage in defence innovation.

By embracing defence, businesses can not only contribute to national security but also benefit from the new wave of investment in technological and strategic innovations.

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