Iceland Ireland have announced a new discount for customers over 60.

The discount allows shoppers 10% off their purchases.

The special discount is available every Tuesday in Iceland Ireland stores nationwide.

With the increasing cost of living, Iceland Ireland aims to highlights its ongoing commitment to provide its customers with supports.

They wish to help counteract the continued rise in bills and day-to-day cost of living with the special discount.

In Association with

Speaking about the exclusive new discount, Ron Metcalfe, Managing Director at Iceland, said: ‘We are delighted to announce this special discount to help support the most vulnerable in our local communities.

As a retailer, we are conscious of the rising cost of living and we felt we needed to do something to support.

We hope that the discount will help some households in a small way, along with our everyday low prices.’

The 10% discount will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving licence or similar national photo ID card.