Power management company Eaton says that it is growing fast in Europe, the Middle East, and Africa due to new product lines derived from US brand Tripp Lite.
Eaton acquired Tripp Lite in 2021 and and has since developed an expanded product range together with further capabilities to support distributed IT and edge applications.
Eaton says the new products represent an opportunity for managed service providers and resellers that will either help them break into the market for power infrastructure, connectivity and peripherals, or to expand the size and comprehensiveness of their proposals by incorporating Tripp Lite’s connectivity accessories.
The Tripp Lite brand is 100 years old this year, and dates back to when it first manufactured headlights for the car industry.
It now offers solutions for connecting and controlling computers and electronic equipment in any environment; corporate, retail, small/home office, IT lab, education and data centres, says Eaton.
The brand name will be retained when the new ranges are fully rebranded as the Eaton-Tripp Lite series.
Tripp Lite provides a range of copper and fibre optic products, including cables, adapters, transceivers, media converters, and more. Among the new range of products that Eaton is offering are server racks, cables and connectivity products such as docking stations, keyboard, video, mouse switches and other accessories.
Ireland country manager Phil Kane said: “Tripp Lite and Eaton have worked with customers for many years to navigate rapidly changing technology landscapes. The evolution continues, with Eaton becoming a single source of power products and accessories for IT channel distributors, thanks to its Tripp Lite acquisition.
“We have noted how the trend for hybrid home and office working has resulted in high demand for video-conferencing systems and new types of meeting rooms that require a lot of connectivity. Our newly expanded portfolio means we can support IT distributors and resellers to respond to this opportunity”.
Founded in 1911, Eaton has been listed on the NYSE for nearly a century. It reported revenues of $19.6 billion in 2021 and has customers in more than 170 countries.