Irish retail AI and machine learning software maker Intouch will expand its presence in Mexico with the announcement of a strategic partnership with Kiosko that will see the company install its touch screens in the retailer's stores.
The Dublin-based retail technology firm's media network solution and digital out of home (DOOH) services, which provide personalised product recommendations to shoppers, are already being used by a number of physical retail stores in Mexico.
Intouch now expects Mexico to be its top export market by the end of the year, with a number of additional deals currently being negotiated in the country and plans to open a Mexican office within the next 12 months.
“We are proud to partner with Kiosko and deliver our AI-driven in-store customer personalisation platform to such an innovative retailer,” said Tim Arits, CEO of Intouch.
“Kiosko will help us to deliver our solution and expand into a new market, fulfilling our mission of making physical spaces more interactive and rewarding than online ones to all parties: retailers, brands and customers.
In Association with
“Together with Kiosko, working as one team, we will unlock the full potential of digital transformations and place our clients on the best path for success in the new digital business landscape.”
Kiosko has 600 convenience stores in Mexico and has been working with Intouch for more than a year. The multi-year agreement will see Intouch supply its consumer-facing products to many of those stores.
“The Kiosko-Intouch partnership is a powerful combination. Intouch.com’s understanding of store intelligence and digitisation, along with their in-store advertising expertise, and agile, collaborative approach is uniquely complementary to how a Kiosko team works," said Fernando Velasco, general manager of Kiosko.
"We believe this helps to generate a more interactive shopping experience inside the store, and customer satisfaction."
Both businesses will work closely to deliver profitable in-store experiences, using intelligent targeting to harness data and promote the most appealing products to each individual customer, measure impact and provide insights. The use of digital signage in Kiosko stores will also reduce the need for prints and paper usages.
Intouch previously partnered with Dutch tech company Re-Vision to combine their technologies to provide in-store personalised recommendations for shoppers using real-time behavioural data and factors such as demographics, weather, store location, time of day, and day of week.
Photo: Tim Artis and Fernando Velasco.
