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Joe Quirke appointed head of GoCar in Ireland

Joe Quirke GoCar
/ 21st November 2022 /
George Morahan

Europcar Mobility Group has announced Joe Quirke as the new head of its car-sharing business GoCar in Ireland.

Quirke has spent 10 years in management roles across Ireland and the UK, overseeing sales and operations teams. He joined the group in 2015, charged with launching and developing new Europcar car and van rental locations in Ireland.

He was promoted to regional head of sales and operations in 2018, and has been central to GoCar's national expansion. The pay-as-you-go driving service is now available in 750 Irish locations, with 900 cars and vans available to book by the hour.

"National preferences and attitudes towards private car ownership and sustainable transport are constantly evolving," said Paul McNeice, head of country for Europcar Mobility Group Ireland.

"In response GoCar, the pioneer of car sharing in Ireland, is investing €1m in 2022 to expand its fleet and open new bases in communities nationwide.

In Association with

Joe Quirke GoCar
Joe Quirke has been appointed head of GoCar in Ireland. (Pic: GoCar)

"I look forward to working with Joe to drive our next ambitious phase of growth and to bring this invaluable service to more neighbourhoods across the country.”

Europcar Mobility Group recorded revenues of €2.3bn and earnings of €283.6m last year as it made a partial recovery from the pandemic. Revenue was still €966m below 2019 levels, while earnings were €85m off its pre-Covid total.

GoCar Carsharing Ltd booked a pre-tax profit of €437,000 in 2021 after making a loss of €109,000 the previous year. The company employed 18 people in 2021 and held net assets of €279,000.

GoCar expanded its Irish fleet by 10% to 860 last year and saw a 5% increase year-on-year in car-sharing trips booked through its app.

Photo: Joe Quirke. (Europcar Mobility Group)

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