Qualtrics is to hire another 100 people in Ireland, bringing its total workforce to 250 by the end of 2016, the company announced today (May 21).

Qualtrics made the announcement at the opening of the firm's new 27,000 sq. ft. EU headquarters in Dublin.

Founded in Utah in 2002, Qualtrics is sells online survey software to enterprises, academic institutions and government agencies.

Qualtrics is also used by companies to undertake employee engagement programs and manage employee feedback.

Ireland is Qualtrics' first international office and the company also has offices in Seattle, Dallas and Sydney, Australia.

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“Our experience of doing business in Europe from our Irish base has been phenomenal,” said Ryan Smith, CEO of Qualtrics.

“We're ahead of our business targets and as a result we're on track to increase our workforce to 250 by the end of 2016."

“This is because our insights platform is helping companies to make the right business decisions based on voice of the customer data.”

Qualtrics closed a €134m series B funding round last year and its client book includes Kelloggs, Stanford University and HP.

The firm said that it is actively recruiting for its sales, support and technical teams, as well as graduates from the science, business and mathematics disciplines.