Supermetrics, a Helsinki SaaS data integration tool that automates resource-consuming data delivery, has opened an office in Dublin with the promise of up to 100 new jobs over the next two years.

Founded in Finland in 2013 by Mikael Thuneberg, Supermetrics specialises in marketing data integration tools that assist marketing analysts and business intelligence teams to move and integrate data to data warehouses, BI tools, and applications such as Google Data Studio, Google Sheets, and Microsoft Excel.

In March 2022, Viva Technology selected Supermetrics for its European Top 100 Unicorns list, which predicts non-listed companies with prospects to reach a valuation of more than $1 billion.

In addition to its new Dublin space, Supermetrics has offices in Helsinki, Vilnius, Atlanta and Singapore.

Supermetrics has been enjoying fast growth, with the headcount increasing from 137 people at the end of 2020 to 260 today.

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Annual turnover is €36m and the company reported a profit of €6m last year.

The company has c.17,000 customers, including HubSpot, Nestlé, Dow Jones, CDC, Ogilvy, Federal Government of Canada, Fox, and Volvo.

CMO Gabrielle Stafford joined Supermetrics in 2021. “When Mikael first showed me the platform I was awed by the ability of Supermetrics software to simplify the truly complex data problems marketers face every day,” she said.

“I wanted to join this amazing company he has built. The attraction of Dublin as a source of talent to help grow this great business means that I get to do my dream job with a great team in the city that I love.”

Available roles are hybrid remote or fully remote and most require multiple language skills.

The investment in Ireland is being supported by Irish taxpayers through state aid from IDA Ireland.

Mikael Thuneberg noted that Ireland has established itself as one of the world’s leading tech hubs.

“In addition to some of the biggest names in technology, many of whom are Supermetrics clients, it is renowned for its highly skilled workforce and strong ties with the US, all of which were critical factors in our decision to expand our Dublin operations,” he added.

“We are constantly recruiting new talent in response to growing demand, and Ireland is the perfect market to help us achieve this.

“By the end of this year we project to double the size of the company and grow our revenues by at least 50%, as we place greater emphasis on the US market.”