Pulsate Mobile, an Irish mobile marketing software firm founded by entrepreneur Patrick Leddy, has been to the fundraising well again. The 2014 startup raised over €1.6m in July from investors that include a Bank of Ireland VC fund and PayPal.

Pulsate Mobile uses micro-beacons and cloud software to push notifications to customers based on their locations and specific preferences. Customers include Brown Thomas, Heineken, HP and Boyle Sports.

Pulsate uses Apple’s iBeacon technology, unveiled in 2013, which allows mobile apps to listen for signals from small beacons placed around a store. The beacons send out small periodic transfers of data, such as advertisements. These ads can be picked up by smartphones by shoppers in the store or other location.

Bank of Ireland’s Delta Partners-managed Startup and Emerging Sectors Equity Fund invested €411,000 in Pulsate in July 2016, while PayPal invested €597,000. Other investors included Dunnhumby Ventures in Boston (€423,000) and private investors (€200,000). In December 2014, Enterprise Ireland invested €300,000 in the company.

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Patrick Leddy (pictured) is an entrepreneur with a history of successful re-inventions. The 29-year-old started designing websites as a teenager and established website design agency called Web Splash. When the iPhone came along, he moved into the app development space, before focusing his attention on Pulsate Mobile.

Pulsate Mobile was funded with €20,000 investment from Leddy and Kevin Greene. Account filings for 2014 show that the firm had accumulated losses of €141,000 and total liabilities of just under €1m at year-end. Web Splash Ltd booked a loss of €37,000 in the year to March 2015, following a loss of €120,000 the year before.