LogoGrab, a startup centred on linking consumers with brands through snapping logos with their smartphones, has received €250,000 from the taxpayer through Enterprise Ireland. The agency previously invested €250,000 in the company.

LogoGrab was founded by Swiss nationals Luca Boschin and Alessandro Prest (pictured) and set up in Dublin in April 2014, with €350,000 funding from Swix Family Office SA, based in Lugano in Switzerland.

Enterprise Ireland came on board with €125,000 in July 2014 and doubled up in May 2015. The LogoGrab COO is David Larkin, formerly a senior sales executive at SalesForce.com.

The company’s chairman is Brendan McDonagh, founder and CEO of Clariet, which provides early stage investment, mentoring and management consultancy services to emerging high potential technology companies. He was formerly co-founder and CEO of Arantech, which was acquired by Danaher Corp. in April 2009.

Paddy Holahan is listed as an Advisor. He was previously the chairman of Web Reservations International (Hostelworld.com).

In Association with

With LogoGrab’s browser-based or app scanner, people who scan a logo are linked to more information about the brand, and the technology has useful applications in a trade show setting.

LogoGrab recently launched its Brand Insights for Video platform, which allows brands to be notified whenever their brand logo is shown within a video or Gif.

Using LogoGrab’s Adaptive Learning Engine, brands can make sense of how their products are being used in the real world and can understand the emotion that is connecting their product to their audiences, according to the company.

The company booked a loss of €187,000 in 2014, its first year of trading. Year-end debtors amounted to €53,000 and year-end cash was €260,000.