Video interview specialist Sonru has secured investment arranged by Saphir Capital Partners, the international growth capital investor.
Founded in 2007, Wexford-based Sonru has offices in London, Singapore, Australia and South Africa with representation in Malaysia, New Zealand, USA and Dubai.
The company said that customer numbers have increased by 250% in the past years, and clients now include Volvo, Nestlé, and Tesco Bank.
Ed Hendrick, CEO of Sonru, commented: “We are at an exciting juncture in our company's history. I believe that Saphir are the perfect partners to help us to take Sonru to the next level in our continued evolution and cement our position as a global leader in the field of video recruitment interviewing and selection.
“Sonru was an early pioneer in this space and through continued investment in refining and developing our technology, we have ensured that we continue to provide the most advanced yet user-friendly video interviewing solution for employers and candidates alike. This means employers can hire better, faster, and more cost-effectively.”
In Association with
Sonru booked a loss of €258,000 in the year ending December 2013, bringing accumulated losses to €1,555,000. Year-end creditors, including the Bank of Ireland Seed Fund, amounted to €1 million and year-end net worth was a negative €788,000. As of June 2014, total equity invested amounted to €866,000.
John Penning, Managing Director of Saphir, commented: “With an impressive conversion rate from product trial to adoption, Sonru clients are evangelical about the benefits this game changing technology has brought to their recruitment processes.
“Major benefits include faster recruitment cycles, reduced interviewing costs, convenience and the elimination of scheduling and conducting phone interviews.”
Saphir is an independent private equity house with offices in Luxembourg, London and Paris, owned by its partners. It targets companies where the management teams and key shareholders seek active, hands-on support in the development of their businesses, in addition to capital. (October 2014)
