Mobile and social marketing company Swrve has closed a $30 million (€28 million) funding and acquisition round. Swrve has acquired adaptiv.io, a data automation platform for mobile.

The investment will lead to the creation of 45 new posts at the company’s Dublin base. Swrve will also use this funding to continue the company’s global expansion and product development.

Leading the round is Evolution Media Partners (EMP), a partnership of the Creative Arts Agency backed Evolution Media Capital, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund (ISIF) [Pictured: Kieran Briston, Head of Investment Strategy ISIF]. Others participating in the oversubscribed round included existing investors Acero Capital and Atlantic Bridge.

Brian Long, Managing Partner, Atlantic Bridge, said: “This investment and acquisition round illustrates the global scale that Swrve has arrived at. We have been investment partners in Swrve since 2012 and have watched watched it grow to a level where it today processes and analyses over eight billion customer events across one billion customer devices each day.”

With an existing roster of customers spanning even household brand names, Swrve will use this capital primarily to accelerate product development and sales growth, aiming to solidify their market position as a recognized global leader in the mobile marketing engagement space.

In Association with

The announcement comes on the heels of a period of significant growth for the company, including:

• One billion installs of the Swrve SDK
• Successful Q2 followed by a peak Q3 represented by 4x growth from Q3 2014
• Expansion across verticals such as Financial Services, Media and Publishing, and Entertainment
• Hiring across its growing employee base in San Francisco, New York, Dublin, London, and continental Europe.

Commenting on their partnership, Marco DeMiroz, Managing Director of Evolution Media Capital, who also joins Swrve's board of directors, said: “Swrve solves real problems for real mobile marketers. We’re thrilled to be investing in Swrve, which is helping to make marketing more powerful, more relevant, more targeted and more effective than ever before, revolutionizing how some of the biggest brands in the world interact with their customers.”