Digital advertising sales platform Aleph has taken over advertising sales for Spotify in Ireland.

Previously, Spotify’s advertising was handled by the Dublin-based agency Digitize.

Aleph has been partnering with Spotify since 2013, when the initial partnership started with four countries.

Under the new deal, the company will be looking after local media sales, payment solutions, creative support, and performance-driven automation.

Aleph’s teams will also have access to Spotify’s Ads Manager, which will allow them to target their ads during key moments, such as workout sessions, focused work periods and commuting.

It now represents Spotify in over 80 markets around the world, providing access to the platform to over 20,000 advertisers.

“We are thrilled to partner with Spotify in 80+ markets,” said Enda Finan, country manager for Ireland at Aleph.

“Our shared commitment to innovation and delivering exceptional value for advertisers makes this a natural partnership,” he says.

“As we continue to grow our ads business, I’m excited to share that we’ve partnered with Aleph in order to streamline our operations, offer better solutions to advertisers and scale our business more efficiently.

"With the launch of our more automated solutions and Aleph’s exceptional global network and deep local expertise, we’re now able to offer advertisers around the world new tools and resources that will help them reach their campaign goals,” adds Sam Bevan, global head of emerging & scaled at Spotify."