Redbreast Single Pot Still Irish Whiskey has launched its largest national brand campaign yet, ‘Quite the Find,’ in collaboration with BAFTA winner, Golden Globes and Screen Actors Guild nominee, Andrew Scott.
The campaign celebrates the joy of uncovering hidden gems.
Encouraging audiences across Ireland to dig deeper to unearth something amazing, making the search worthwhile, the campaign also highlights the ‘Redbreast Unhidden’ Award, a short film competition run in partnership with SXSW that launched earlier this year.
This competition aims to spotlight short film formats, offering a curated selection of new films and talent.
At the campaign’s core is the dynamic partnership with Scott, known for his captivating performances in All of Us Strangers and Ripley.
The company say “his embodiment of Irish charm, original storytelling, and creative exploration perfectly aligns with the ethos of ‘Quite the Find’ and Redbreast”.
Together, they the actor and the whikey company will aim to inspire audiences around the world to embrace the joy of discovery by “shining a spotlight on hidden treasures that are... quite the find”.
Speaking about his role in ‘Redbreast Unhidden’ and wider ‘Quite the Find’ brand campaign, Scott said: “I’m delighted to be partnering with Redbreast on this campaign to encourage creativity and discovery worldwide. It’s been really fun to be part of, especially given their initiative to encourage filmmakers of the future, whose voices need to be supported now more than ever.”
Claire Tolan, Managing Director at Irish Distillers, maker of Redbreast Single Pot Still Irish Whiskey, added: “There is nothing quite like the joy of discovering something extraordinary – for example, the joy that comes with tasting an incredible whiskey like Redbreast for the first time, and finding your new favourite.
“This campaign rolling out across Ireland and our partnership with Andrew Scott reflects our commitment to staying true to the heritage that defines Redbreast, the world’s most awarded single pot still Irish whiskey, offering a unique experience that encourages savouring each sip in the company of compelling storytelling – born from a nation of storytellers."
To kick off the launch, Redbreast has lit up across OOH and digital, debuting a new campaign film starring Scott across the brand’s social channels.
The 30-second spot was created in partnership with storytelling powerhouse Merman Branded — the commercial division of Merman TV, a production company co-founded by fellow Irish Emmy and BAFTA winner Sharon Horgan.
The campaign was directed by Margot Bowman, whose short-form work had been celebrated by SXSW and the International Documentary Association.
The crew also included acclaimed cinematographer Jamie Ramsay, who previously collaborated with Andrew Scott on 2024’s All of Us Strangers.
“Seamlessly blending heritage, artistry, and authenticity, the campaign stands as a celebration of Irish creative talent at its finest,” according to the company.
The new brand campaign has gone live across Ireland and will also include a screening event taking place at The Stella Cinema on June 11th, showcasing Scott’s shortlist of SXSW’s short films, and the crowned winning film of the inaugural Redbreast Award, selected by Scott.
