Creative agency Javelin has unveiled its first campaign for new client Apache Pizza, bringing a fresh burst of humour to the popular brand’s ‘We Love Extra’ platform.

‘Extra’ is at the heart of the company’s brand messaging – from tasty menu innovations and “unbeatable value” to its widespread presence across communities in Ireland – Apache Pizza has teamed up with Javelin to elevate its message with a playful, cinematic twist.

The new campaign taps into the fun and flavour of Apache’s brand by blending dramatic storytelling with social-savvy humour.

At the centre of the campaign are two short films, crafted in a theatrical, costume-drama style, celebrating the over-the-top excitement of receiving a hot, satisfying pizza delivery.

Each film features wildly expressive characters who reflect the joyful, larger-than-life energy many of us feel when hunger meets satisfaction.

Directed by Spiceburger from Strangelove, the campaign is running across BVOD, out-of-home (OOH), social, and digital channels.

Adrian Cosgrove and Cathal O’Flaherty, Creative Directors at Javelin, commented:

“We’re thrilled to be partnering with Apache Pizza – a brand that shares our love for bold ideas and big personalities.

“This is the beginning of a truly exciting creative journey.”

Arturo Ávila Salazar, FDB Director at Apache Pizza, added: “We’re very pleased with how this campaign captures the spirit of Apache.

“‘Extra’ means more than just generous toppings and great variety – it’s also about the fun, expressive attitude of our customers.

“This work brings that dual meaning to life perfectly.”