Just Eat has rolled out the latest chapter of its famous ‘Did Somebody Say’ campaign, this time starring R&B and garage legend Craig David.
The global food delivery app is well known for creating standout ads featuring international stars like Snoop Dogg, Katy Perry, and Christina Aguilera.
But this new campaign takes a distinctly local approach, with Ireland and the UK firmly in the spotlight.
Developed by McCann London, the creative direction comes from Rob Wester and Alexei Berwitz, alongside senior creatives Adam Taylor-Smith and Stephen Yeats.
The ad captures communities across Ireland and the UK through Just Eat’s unique lens, highlighting the quirks of local ordering habits.
From traditional thatched cottages and coastal lighthouses to urban apartments and suburban homes, the campaign reflects the diversity of modern households.
At its heart is the idea that “every neighbour got their flava,” celebrating the variety of tastes and lifestyles Just Eat caters to.
Andrew Cocker, UK and Ireland Marketing Director at Just Eat, explained the thinking behind the campaign:
“We’re thrilled to launch the next chapter of our ‘Did Somebody Say’ platform with the legendary Craig David.
“The latest campaign is a brilliant celebration of community, perfectly capturing how Just Eat serves every household and every need across Ireland and the UK.
“Whether it’s a takeaway for a cosy night in, a last-minute grocery item for busy families, or a self-care treat for yourself, Just Eat is there for every moment.”
Mel Arrow, CEO of McCann London, echoed the excitement, noting the cultural relevance of the collaboration:
“Craig David is an icon, UK garage is an institution, and the ‘Did Somebody Say…’ platform continues to deliver hit after hit.
“This campaign signals a new, localised era of relevance for the Just Eat brand.
“Full of convenience economy insight, personality and flava. Well done McCann and thank you to our brilliant Just Eat clients who continue to show both their excellent taste and commitment to making stand-out work.”
The fully integrated campaign spans TV, cinema, digital out-of-home, radio, and social platforms, with tailored content created by McCann Content Studios to extend its reach online.
It officially launched in Ireland on Thursday, 4 September
