The Institute of Advertising Practitioners in Ireland (IAPI) has announced the jurors for the second round of Effies Awards Ireland voting.

The awards demonstrate the winners ability to leverage creativity and strategic thinking to achieve impactful business results for their clients.

Tom Kinsella, most recently managing director of Homes at AIB Group, will return as overall jury chair, overseeing the integrity of the judging process as a seasoned Effie judge.

Kinsella will be joined in round two by jury room chairs from the Effie Steering Group. Their role is to moderate the discussions of their assigned cases, ensuring all are treated fairly and with integrity.

They are Dael Wood, head of consulting at Dentsu; Damian Hanley, executive creative director at Forsman & Bodenfors; Margaret Gilsenan, chief strategy officer at Boys+Girls; Neal Davies, chair of TBWA Ireland; and Nicky Doran, founder and director of NDAS.

The room chairs all bring a wealth of Effie experience to advise this year's jury during round two, which will take place in early September.

“The Effies imbue the best of industry awards – globally led, locally executed programmes – across 125 markets worldwide and is the universal benchmark for marketing effectiveness," said Siobhán Masterson, chief executive of IAPI.

"The calibre of our Round 2 jury is reflective of the significance of these awards and the impactful work which we will assess.”

The round two jury are:

• Aghna Harte, Head of Programmes and Campaigns, HSE
• Amy Mitchell, Director, PT78
• Andrew Tindall, SVP Global Partnerships, System1
• Andy Pierce, Group Strategy Director, Core
• Ann Kehoe, IDI Board Director and Marketer, Independent
• Brónagh O'Donovan, Strategy Director, The Public House
• Chris Upton, CEO, Havas
• Claire (Cluskey) Paul, Managing Director, Empirica
• Claire Feely, Deputy Managing Director, Elevate PR
• Conor Byrne, Podcast Host/Head of Marketing, 123.ie & RSA Insurance
• Emma Sharkey, Chief Strategy Officer, Droga5
• Eoin Ó Súilleabháin, Head of Digital Marketing, Bord Gáis Energy
• Fay Quilligan, Head of Strategic Planning, Publicis
• Filipa Allen, Global Head of Brand Communication, White Claw, Mark Anthony Brands
• Fiona Field, Managing Director, OMD
• Gavin Deans, Commercial Director, RTÉ
• Gemma Teeling, Managing Director, PHD Media
• Gisli S Brynjolfsson, Director of Marketing, Icelandair
• Giulia Silvestri, Innovation & Communication, P&G
• Iarlaith Corcoran, Managing Director & Vice Chair of Marketing Society, Opinions
• Ileana Cocias, Chief Strategy Officer, Aggero
• Jacek Bielarz, Marketing Director Food, Maspex
• James McCarthy, CEO, Cedar Group
• Jane Fortune, Marketing, Events and Communications Officer, Trinity College Dublin
• Jay Reid, Group Strategy Director, Core
• Joseph Hoban, Head of Communications, RTÉ
• Karen Muckian, Business Director, Publicis
• Karl Symes, Head of Brand, Irish Life
• Katie Cunningham, Head of Brand Marketing, Tesco
• Kevin Kent, Head of Marketing, Laya Healthcare
• Kim Comiskey, Strategy Director, Folk VML
• Laura Hanratty, Head of Prestige & Specialty, Pernod Ricard
• Linda Bradley, Head of Planning and Insights, Diageo Ireland
• Liz Rowen, Customer & Marketing Director, Irish Life Health
• Maeve Kelly, Interim Head of Sustainability, Allianz
• Mark McCann, CEO, Oliver
• Mary McMahon, Head of Insights, Media & Innovation, HEINEKEN Ireland
• Mary Power, Founder, Media 365
• Maxine Hands, Head of Global Media & Digital, Tourism Ireland
• Mikey Fleming, Creative Director, Connelly Partners
• Naomi Waite, Director of Marketing, Tourism Northern Ireland
• Noel Martyn, Director Sponsorship, Core
• Orla Carroll, Director of Product Development, Fáilte Ireland
• Orla Nagle, Head of Brand, Vodafone
• Paul Dervan, CMO, Independent
• Paul Moran, Managing Director, Zenith
• Richard Colwell, CEO, Red C Research
• Richard Miley, Head of Marketing Communications, An Post
• Roisin Keown, Founder and ECD, The Brill Building
• Ronán Jennings, Strategy Director, TBWA Ireland
• Sean Hynes, Creative Director, Bonfire
• Shane Kelly, Strategy Consultant, Independent
• Sinead Lee, Executive Client Growth Director, TBWA Ireland
• Sinead Manly, Head of Client Service, PHD Media
• Tim Buchanan, Group Marketing Director, HISCOX
• Tim Claassen, Head of Strategy, Havas Lems

All Effie Awards Ireland entrants are judged against four key sections across two rounds of judging: Challenges, context & objectives; insights & strategy; bringing the idea and strategy to life; and results.

Round one was held at the end of July and Round two is scheduled for early September after which the finalists will be announced.

The 2025 Effie Effective Lunch is being held on October 17 at the Dublin Royal Convention Centre at which the award winners will be announced.

For the month of August, IAPI has an early bird offer for tables of ten, see further details here.

(Pic: IAPI)