BusinessPlus.ie partnered with The Indie List earlier this year to launch the 'PLAN 25' webinar series aimed at helping Irish marketers and business owners tackle key challenges for 2025.

This series of 20-minute sessions features expert speakers who will address topics such as consumer trends, creativity, and the impact of Gen AI on content strategies.

The first in the series, Content & Gen AI, will allow viewers to learn how GenAI can transform content strategies, including audience research and content creation.

Presenter: Karen Howley, GenAI consultant and EMCC-accredited coach.

The second webinar, titled Consumer Outlook 2025, discovers strategies to turn cautious consumers into sales success, despite challenges like inflation and economic uncertainties.

Presenter: Gerard O'Neill, Chairman of Amárach Research.

The final webinar in the series, Harnessing Creativity, explores actionable strategies for using creativity to give your business a competitive edge.

Presenter: Ray Sheerin, former founder of Chemistry, Ireland’s most creatively-awarded ad agency.

About the Hosts:

• The Indie List: Ireland's leading freelance marketing talent platform, connecting businesses with over 1,400 specialists across marketing, creativity, digital, and Gen AI. Website: www.indielist.ie
• MediaPlus: A weekly newsletter on BusinessPlus.ie and LinkedIn, offering insights into the Irish media and marketing landscape.

Photo: Ray Sheerin, Karen Howley and Gerard O'Neill. Pic Justin Farrelly