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Javelin wins Cairn account following competitive pitch

Javelin
/ 28th February 2025 /
George Morahan

Javelin has won the media and digital account for Cairn Homes following a competitive pitch that pitted the four top media agencies against each other.

Cairn on Thursday announced substantial annual growth in revenue and operating profit after selling more than 2,200 homes last year.

Its recent media initiatives include signing on as title sponsor of the Community Games, in which 160,000 young people across 430 towns take part annually.

"We are delighted to have appointed Javelin as our partner of choice for media strategy and buying," said Tom Noonan, head of marketing at Cairn.

"We look forward to working together to ensure that we continue to position Cairn at the forefront of our industry through innovative marketing strategies that resonate meaningfully with our audience."

Business Bulletin

Aoife Hofler, media director at Javelin, said the company is "really delighted to be part of the Cairn team going forward.

"The business is packed with talented, ambitious people driving an exceptional business, delivering sustainable developments all over the country.

Javelin
Aoife Hofler (right), media director, Javelin. (Pic: Justin Farrelly)

"They have a really clear vision of how to build and support thriving communities and what they want their business to achieve.

"We will be working hard to ensure we deliver that in partnership with them."

(Pic: Supplied)

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