Just Eat carried out a prominent out-of-home (OOH) advertising campaign last weekend that revolved around Oasis' sold-out reunion gigs at Croke Park.
Developed in collaboration with Core and positioned by media agencies UM Ireland and Talon, Just Eat's campaign showcased visuals and food puns inspired by Oasis lyrics across formats such as digital bridge, digivan and live adshel.
The adverts were strategically placed in high-footfall locations close to Croker like Dorset Street and the Clonliffe House, and the slogans included "Don’t Look Back in Hanger,” “Where Were You While We Were Getting Thai?”, “What’s The Story, Chicken Tandoori?” and "Did Somebody Say Maybeeeeeeeee".
“Great music and great food bring people together, and we wanted to have a bit of fun with that. With Oasis fans descending on Croke Park this weekend, the timing was supersonic for us to hit the streets with something special," said John Carey, head of marketing at Just Eat Ireland.
"As the area comes alive with the sound of Britpop anthems and appetite, we’re serving up a reminder that every Just Eat order gets the rock star treatment.”
Caitriona Ní Laoire, managing director at Core Creative, added: “With this campaign, we wanted to capture the nostalgia fans feel when they hear Oasis’ biggest hits.
"By combining bold visuals and clever food puns, we’re making sure Just Eat is part of the conversation during one of the biggest weekends in Dublin."
