Bloom, Pluto and Tap have grouped to form Kith&Kin, a new independent network of agencies.

Kith&Kin will provide fully integrated solutions in Ireland and abroad across brand experience, strategic communications, full-service advertising, media, and experiential marketing.

The launch comes following rapid change in the marketing landscape caused by Brexit, Covid and lately artificial intelligence.

The network brings together full-service advertising agency Bloom, launched in 2000 by Damian Penco and David Quinn; creative, social and events Pluto, co-founded by CEO Cathy O'Donohue 18 years ago, and brand experience consultancy Tap, launched by managing director Niamh Higgins a decade ago.

The founders said their collaboration would blend deep expertise across creative disciplines with a future-forward approach to audience engagement, storytelling, and integrated marketing.

“We noticed that when the best of Bloom, Tap Creative, and Pluto came together, something powerful happened, an energy and capability that clients were genuinely excited to engage with," said Colin Culliton, chair of Kith&Kin.

"Kith&Kin was born from that momentum: a new kind of network built to respond to systemic changes like AI but grounded in deep specialisation and a shared spirit of independence.

"By moving with agility across disciplines, we offer a collective intelligence greater than the sum of its parts, enabling brands to meet the moment with clarity, creativity, and confidence.”

Quinn, founder and director of Bloom, added: "At Bloom, we’ve always believed that together is better. With Kith&Kin, we’re bringing that philosophy to life.

"United with Pluto and Tap, we’ve formed a collaborative network built on award-winning creativity and decades of experience.

"Between us, we’ve worked with a wide range of clients across both the public and private sectors, at home and internationally. That diversity of expertise means we can craft smarter, more tailored solutions for every brief.

"Together, we’re not just collaborating, we’re creating one of the biggest and most capable networks in the Irish market.”

O'Donohue said: "At Pluto, we’ve always believed in the power of collaboration to spark fresh thinking and unlock new creative potential.

"Being part of a network that includes brilliant agencies like Bloom and Tap allows us to stay proudly independent, while gaining access to a wider ecosystem of talent, insights, and shared values.

"For our clients, it means even greater strategic and creative firepower, more integrated thinking, broader expertise, and a collective passion for bold, effective work.”

Higgins commented that "Kith&Kin represents a new chapter, not just for Tap, but for the wider creative landscape in Ireland.

"By coming together as independent agencies with shared values and complementary strengths, we can offer clients something much more powerful: a connected, creative and strategic ecosystem that goes beyond what any one agency can achieve alone.

"It allows Tap to stay true to who we are, while extending our reach and impact for both current and future clients.”

Photo: (l-r) David Quinn, Cathy O'Donohue, Niamh Higgins and Colin Culliton. (Pic: Supplied)