Lionel Messi's new sports drink Más+ by Messi has been launched in Ireland.

The drink promises to rehydrate but with less sugar, calories and carbs than similar brands already on the market.

According to the team behind the football star's new drink it is "a first-of-its-kind everyday hydration drink".

It was reported that the drink, whose name means 'more' in Spanish, sold out in less than an hour when it was first launched.

It has, says the makers, "an electrolyte complex, plus vitamins and minerals, that plain water does not—and incredible taste that goes beyond flavoured waters.

"It has none of the artificial colours and sweeteners or caffeine in energy drinks.

"And it has less sugar, carbs, and calories than many sports drinks—1g of sugar and just 10 calories per 500ml bottle, making it excellent for everyday performance.'

The drink comes in four flavours, inspired by Messi's milestones, including Miami Punch, Orange d'Or, Berry Copa Crush and Limon Lime League.

“With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g
of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours,” said Jeremy Kant
Global Chief Marketing Officer for Más+ by Messi.

“Better still, its unique blend of electrolytes, vitamins, and minerals absorb rapidly into your body, keeping you well hydrated so you can show up at your best all throughout the day.

"Put simply, we’ve reinvented the idea of daily hydration. We call it Positive Hydration.”